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1) Intent, the affect or emotion that the sender intends to convey to the recipient2) Perceived intent, the recipient's perception of the sender's intent.3) Reaction, the recipient's affective reaction to the communication.4) Expected reaction, the sender's expectation of how the recipient will react.5) Perceived reaction, the sender's perception of how the recipient actually reacted" (Trommsdorff and John, 1992, page 45).